Creating Ideas
Hospitality Solutions
Fullfilling Visions
SavvyIQ: Strategic F&B Consulting with a Global Reach
Savvy IQ is a strategic partner for hospitality businesses looking to scale, innovate, and optimise performance. From concept development to market expansion, we craft tailored solutions that drive success.
With projects across the UK, Middle East and North Africa, Asia, Europe, and the USA, we help Restaurants, Hotels, QSRs, and Lifestyle Brands navigate complex markets and seize new opportunities.
Our expertise spans brand positioning, operations, and commercial growth, ensuring businesses stay ahead in a fast-evolving industry.
Let’s shape the future of hospitality together
What We Do
Shaping and scaling hospitality businesses across global markets.
From concept creation to launch and long-term growth.
Focused on strategy, operations, and commercial performance.
Our Services
Savvy IQ offers strategic expertise across concept development, feasibility studies, master planning, culinary direction, brand development, partnerships, and management. We tailor our approach to each business, delivering practical solutions that drive growth, profitability, and long-term success.
Full list of services below:
CONCEPT CREATION
We transform ideas into successful hospitality brands through market research, feasibility studies, and strategic concept development. From brand positioning and menu innovation to design, architecture, and project coordination, we ensure every element is aligned for a seamless launch and long-term success
Concept Development
Menu Creation & Development
Bar/Beverage Development
Pricing Strategy
Interior Design
Kitchen & Bar Design
BRAND IDENTITY & POSITIONING
We craft hospitality brands that stand out and stay memorable. From naming and brand identity to uniforms, packaging and digital touchpoints, we design every element to tell a cohesive story. Our work spans menus, websites, signage and social media, aligning visuals with voice and guest experience. Whether launching a new concept or refining an existing one, we build brands that connect emotionally, look distinct and drive results.
Brand Design
Naming Strategy
Logo Design
Marketing Assets
Uniform Design
Packaging Development & Design
BUSINESS OPERATIONS
We optimise hospitality businesses with tailored strategies for growth, efficiency, and guest experience. From turnaround plans and operational management to menu engineering and bar program development, we refine every detail. Our expertise spans culinary direction, concept execution, and key talent recruitment, ensuring businesses run smoothly while delivering exceptional food and beverage experiences.
Operational Management
Culinary & Bar Assesments
Turnaround Strategies
Key People Recruitment
Business Assessments
Marketing Strategy & Planning
INSIGHTS & INTELLIGENCE
We provide the research and financial clarity hospitality businesses need to grow with confidence. From market studies and competitor analysis to customer insights and demographic mapping, we uncover the data that drives smarter decisions. We build detailed business plans, financial models, and go-to-market strategies, aligning vision with viable numbers. Our approach turns research into action, shaping concepts that are not just creative, but commercially sound.
Market Study
Demographic & Customer Understanding
Competition Analysis
Business Plans
FInancial Modelling
Sales & Profit Strategies
PARTNERHSIPS & BRAND SCALING
We work with investors and operators looking to bring established hospitality brands into their region. With access to over 60 restaurant, bar, casual dining and QSR concepts, we help source the right fit — then support through due diligence, introductions, negotiations and deal closure.
We also act on behalf of brands seeking to expand into new markets. From partner vetting and location sourcing to market analysis and negotiation of franchise, licence and master development agreements, we deliver a full-service approach to global growth.
Franchise & Licensed brand Sourcing
Brand Scaling & Expansion Strategy
Partner Identification & Vetting
Site Sourcing & Feasibility Assessment
Franchise & Licence Negotiation
Development Agreement Strategies
DIGITALISATION & TECH INTEGRATION
Digitalisation is now essential for efficiency, speed, and competitive edge. At Savvy IQ, we bridge people and technology, identifying gaps, recommending the right tools, and creating clear roadmaps for integration. From POS, ordering platforms and cost-control tech to kiosks, digital menu boards, robotics and VR training, we align innovation with your operational goals. We support implementation, staff adoption and system integration, ensuring a smooth transition that enhances performance, decision-making, and guest experience.
Digital Strategy & Technology Assessment
POS & Ordering Solutions
Cost Control Systems
Self-Service & Digital Displays
Robotics, AI & VR Training
Implementation & Adoption
STRATEGIC ADVISORY
We provide expert guidance to drive long-term success in the hospitality industry. Our services include master planning, growth strategies, site selection, and owner’s representation. From financial modelling and franchising to mergers, acquisitions, and exit strategies, we help businesses scale, secure investment, and navigate key decisions with confidence.
Owners/Brand Respresentation
Mergers & Acquisitions
Exit Strategies
Asset Optimisation
Operational Audits
Board Representation
HOTEL ADVISORY & MANAGEMENT
Our hotel asset advisory services encompass a broad range of solutions designed to help clients identify and capitalise on opportunities in the hospitality industry. We offer asset management services to both local and international clients, leveraging the expertise of seasoned hospitality professionals from globally recognised brands. Our team collaborates closely with property leadership to drive performance and maximise value.
Asset management
Project Development Services
Hotel Owner Rerepesentaion
Brand Introduction
Hotel Operator Selection & Negotiation
Acquisitions Consulting
•
170 + F&B Projects Consulted
•
33 Years Experience
•
45+ concepts developed
• 170 + F&B Projects Consulted • 33 Years Experience • 45+ concepts developed
Meet the Team
-
![Black and white portrait of a man standing in front of curtains, wearing a button-up shirt.]()
Paul Sarlas
FOUNDER/CEO
-
![Black and white photo of a man in a suit standing by an urban waterfront with industrial buildings in the background.]()
Mark Bithrey
DIRECTOR
-
![Black-and-white portrait of a smiling woman with long hair wearing a blazer.]()
Ausra Gervelyte
SENIOR PARTNER
-
![Portrait of a bald man wearing glasses, a pinstripe suit, white shirt, and a light-colored tie. The image is in black and white.]()
Yahia Idris
PARTNER
-
![Chef wearing striped apron and white chef's coat standing by a stove with a frying pan.]()
NIgel Smith
PARTNER
-
![Man in a suit and tie with glasses, smiling confidently with arms crossed.]()
Daniel Nunez
PARTNER
-
![Chef wearing white uniform and glasses, in black and white.]()
Jeremy Brown
GLOBAL CULINARY DIRECTOR
-
![]()
Kostas Sillignakis
MANAGING DIRECTOR EMEA
-
![Man in a suit with arms crossed, looking at the camera.]()
Dider Nahum
MANAGING DIRECTOR APAC
170 + F&B Projects Consulted
Trusted by operators worldwide, spanning restaurants, hotels, cafés, and franchise groups, from single sites to global rollouts.
33 Years Experience
Decades of hands-on leadership across the hospitality industry, blending strategy, operations, and growth expertise at every level..
45+ concepts developed
From idea to identity, creating standout hospitality brands across casual, premium, and lifestyle sectors.
Current & Previous Clients
Offices
At Savvy IQ, we are hospitality consultants with a truly global reach.
With offices in London and Dubai, and satellite hubs across Athens, Zagreb, Miami, Sydney, Hong Kong, and Riyadh, we bring deep international expertise to every project.
Our worldwide presence means we deliver tailored solutions that connect locally, helping your hospitality venture succeed.
Ready to bring your vision to life?
Feel free to contact us via email or fill out our contact form to discuss the details for your upcoming event. We’re excited to work with you and turn your ideas into an exceptional experience!
