parkhuus - park hyatt - zurich

Market & Feasibility Study, Concept Brief

parkhuus – park hyatt – zurich

Dreikönigstrasse 25, Zurich Market & Feasibility Study, Zurich Savvy IQ were appointed by Park Hyatt Zurich in March 2018 to research and propose new concepts that would replace the current F&B outlets of Park Hyatt Zurich (parkhuus and bar ONYX). A full market study of Zurich was implemented as a starting point to ensure city trends, indicators and local & international competitors have been thoroughly assessed. Subsequently Savvy IQ compiled a concept brief deliverable which comprises of sufficient information of the proposed concept to be fully developed.